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Church&Dwight, OxiClean

digital campaign

How does magic work?

Client: Church&Dwight Canada
Brand: OxiClean

Task:

OxiClean is the epitome of a perfect cleaning no matter the occasion or level of dirtiness.

We have been tasked to execute the creative idea of “How does magic work?” campaign developed by Forsman& Bodenfors agency, delivering 8 separate TVC’s of OxiClean helping in most dramatic situations.

As we took this project onboard, we also needed to work some magic to shoot 8 commercials, develop a master toolkit with various durations for social media and VOD, localize and get ready to deliver to media, all within limited budget, tight deadlines, and strict COVID regulations.

Results:

Our solution was to bring video production to Ukraine to meet all of the above criteria, which helped to reduce the cost of production by 40%, manage to produce within 2 extended shooting days and deliver everything on time.

As a result, this campaign was praised among C&D franchise and was sourced by US and International offices to air.

Maybe we should summarize somehow project specs? Number of languages, assets, team, hours?

Expertise required:
Video origination
Motion graphics
Master tool-kit creation
Localisation

Results:

Our solution was to bring video production to Ukraine to meet all of the above criteria, which helped to reduce the cost of production by 40%, manage to produce within 2 extended shooting days and deliver everything on time.

As a result, this campaign was praised among C&D franchise and was sourced by US and International offices to air.




Church&Dwight, OxiClean