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Kimberly-Clark, Huggies

digital campaign

Huggies DryNites

Client: Kimberly-Clark
Brand: Huggies

Task:

Huggies Drynites pants have been specifically created for kids to have a comfy night sleep to wake up in the morning with a great mood to start the day.

We have been briefed to prepare a banner campaign for European markets including Belgium, France, Germany, Netherlands, Spain & Ukraine.

Due to a delicate nature of the product and the category, we needed to adhere to each country’s legal specifics and thus implement changes in each version of the digital assets.

Results:

As a result, we have adapted 165 static & animated banners, including transcreation, localisation, resizing & final files delivery to media. So now kids could go to bed worry-free and wake up awesome!

Maybe we should summarize somehow project specs? Number of languages, assets, team, hours?

Expertise required:
Transcreation
Pack replacement
Resizing
HTML 5

Results:

As a result, we have adapted 165 static & animated banners, including transcreation, localisation, resizing & final files delivery to media. So now kids could go to bed worry-free and wake up awesome!


Kimberly-Clark, Huggies